About American Steel
Your trusted partner for professional kitchen solutions
Date of Establishment of Companies and Mergers
2010
American Food Established
Since its establishment in 2010, American Food has become one of the leading companies in importing and supplying professional kitchen, restaurant, and hotel equipment, providing the latest solutions from top international brands to ensure the highest standards of quality and performance.
2020
American Steel Founded
In 2020, American Steel was founded as the industrial arm of the group, specializing in the local manufacturing of equipment such as grills, griddles, fryers, and other stainless-steel kitchen setups built with precision and excellence.
2021
Strategic Merger
In 2021, the two companies merged to form a unified entity that combines strong import expertise with advanced local production capabilities - offering a comprehensive range of solutions that serve the hospitality, restaurant, and hotel sectors from A to Z.
Today
Trusted Partners
Today, American Food and American Steel stand as trusted partners for every business aiming to build a world-class kitchen with local craftsmanship.
Company Vision
At American Food & American Steel, our vision is to become the leading brand in the Middle East and Africa for professional kitchen, restaurant, and hotel solutions - combining global innovation with local quality.
We aim to shape the future of the hospitality equipment industry through technology, efficiency, and sustainability, delivering integrated products and services that elevate our clients' experience to world-class standards.
Our goal is to be the first choice and trusted partner for every restaurant and hotel seeking to build a professional kitchen with international standards and local craftsmanship.
Company Goals
American Food & American Steel aims to achieve leadership in the hospitality equipment industry through the following strategic goals:
1
Quality Standards
Deliver high-quality products that meet the latest international standards for restaurants and hotels.
2
Local Manufacturing
Enhance local manufacturing and develop advanced production lines capable of competing regionally and globally.
3
Market Expansion
Expand the supply and distribution network across Egypt and into the Middle East and African markets.
4
Integrated Solutions
Provide integrated solutions - from design and installation to after-sales service - ensuring maximum customer satisfaction.
5
Technology & Innovation
Invest in technology and continuous development to boost efficiency and innovation.
6
Long-term Partnerships
Build long-term partnerships with clients and suppliers based on trust, quality, and commitment.
Partner With Us
Join the many restaurants and hotels that trust American Steel for their professional kitchen needs.
View Equipment Contact Us